Raise a glass – and make it a Cruzcampo! We’re delighted to announce that Cruzcampo is the official beer sponsor of the 2025 BASE Awards, bringing the bold, refreshing spirit of Spain to this year’s celebration of the UK’s Home Entertainment Industry. This year also marks the 45th anniversary of Home Entertainment and the 45th BASE Awards – a milestone celebration of four and a half decades of industry innovation and excellence.
Founded in Sevilla in 1904, Cruzcampo is one of Spain’s most iconic and best-loved beer brands. Known for its crisp, perfectly balanced taste, Cruzcampo is brewed with character and a touch of Andalusian soul – a nod to its roots and the vibrant streets of southern Spain. Now under the Heineken portfolio, the brand has recently enjoyed a major renaissance, capturing the hearts (and fridges) of a new generation of beer lovers both in Spain and across the UK.
Attendees of this year’s Awards will be able to enjoy Cruzcampo’s refreshing lager throughout the night – a perfect pairing for a night that’s all about celebrating creative achievement, industry excellence, and good times.
Alice Batsford, Cruzcampo Senior Brand Manager, said: “We’re thrilled to join forces with the BASE Awards for 2025 – a celebration of creativity, entertainment, and cultural impact. As Spain’s No.1 draught lager, we’re proud to bring a touch of Andalusian spirit to this milestone year. From Sevilla to the Roundhouse, here’s to an unforgettable night honouring 45 years of excellence in screen entertainment”.
Speaking on the partnership, Liz Bales, Chief Executive at British Association for Screen Entertainment (BASE), said: “We’re so excited to welcome Cruzcampo to the BASE Awards family for 2025. Each year we look to elevate the experience for guests with partners that bring fun, flavour and an extra bit of flair to the night – and Cruzcampo delivers on all fronts. We can’t wait for attendees to enjoy a taste of Sevilla at the Roundhouse!”
The BASE Awards 2025 – the UK’s biggest night in Home Entertainment – will return to London’s iconic Camden Roundhouse on Thursday 13th November 2025. The event brings together studios, distributors, platforms, and retailers from across the industry to recognise excellence across Transactional, SVOD, AVOD, and FAST sectors.
Find out more about the awards and categories here.
To enquire about sponsorship opportunities or tickets, contact: [email protected]
Tickets are selling fast – book now to avoid missing out!
¡Salud! We’ll see you there.
