2021 Awards

2021 Award Winners

WINNER - The Walt Disney Company

Based on combined EST and VOD volume in 2020, as provided by The Official Charts Company:

The Walt Disney Company dominated on digital formats in 2020, with a 17% market share for film EST and VOD combined. With hits across multiple franchises, Disney’s top-selling digital titles included anticipated sequels including Frozen 2, Star Wars: The Rise of Skywalker, Terminator: Dark Fate, as well as standalone hits including Onward and Le Mans ’66.

WINNER - Universal Pictures UK

Based on disc sales volume in 2020, as provided by The Official Charts Company:

Universal Pictures UK emerged triumphant across physical formats in 2020, with an impressive volume share of 21.5%. With studio hits such as Downton Abbey: The Movie, alongside eOne’s 1917, and Paramount’s Sonic The Hedgehog, Universal saw success across multiple genres on DVD and Blu-ray formats.

WINNER - Star Wars: The Rise of Skywalker The Walt Disney Company

Based on disc sales volume in 2020, as provided by The Official Charts Company:

Star Wars: The Rise of Skywalker saw intergalactic success in 2020, becoming the best-selling title on disc with more than 542K copies sold for The Walt Disney Company. Opening with the largest disc week 1 sales of 2020, the title achieved four concurrent weeks as the leading disc title, and sat in the top 10 best-selling disc titles for 21 weeks across the year. On premium formats the title also flew, as when combined with the Star Wars Skywalker Boxset, the title became the largest value 4K UHD title on record as of the end of 2020.

WINNER - Joker – Warner Bros. Home Entertainment Group

Based on EST and VOD sales volume in 2020, as provided by The Official Charts Company:

Warner Bros. Home Entertainment’s Joker stole the show on Digital transactional formats in 2020, becoming the top digital title for EST and VOD combined. The largest DC film release since EST tracking began, Joker took the EST number one spot for three weeks, while spending a total of 15 weeks in the top 10 across the year. On VOD Joker enjoyed the largest week 1 of the year with 131K rentals, and Joker remains the largest VOD title to date (up to July 2021) since tracking began in 2020.

WINNER - Tesco

What Council said:

Throughout the challenging market conditions of 2020, BASE Council praised Tesco for continually striving to keep the video category fresh and driving trade to the aisle. Prioritising and supporting the home entertainment category throughout the pandemic, the Tesco team made sure product stayed relevant by generating catalogue initiatives to combat the lack of New Release content, with out of category support instore.




WINNER - Amazon Prime Video

What Council said:

In 2020 Amazon Prime Video quickly adapted to the new COVID environment and leant into catalogue promotional activity to drive engagement and recruitment, bringing new customers to transactional from their SVOD platform. Prime Video consistently innovated throughout the year with new CRM, functionality, cross-category offers, and tools and merchandising for content providers to drive sales of content. They have remained open to collaboration, continuing to strengthen partnerships with distributors.



WINNER – The Irishman (Criterion Collection Release) – Sony Pictures

WINNER - The Irishman (Criterion Collection Release) Sony Pictures Home Entertainment

What the Judges said:

The judges agreed that Sony’s The Irishman was a clear winner in this category. The Sony team set huge targets, with the challenge of promoting a film that had premiered on SVOD. Sony ran a solid marketing campaign and backed it up with an impactful PR drive including specialist media coverage from Empire Magazine thanks to talent time with Scorsese. Considering the challenging circumstances in retail during the pandemic it was a huge achievement to secure grocery support and smash their sales targets despite the lack of HMV in the market. Benefitting from careful strategic execution, the campaign beat their lofty sales targets and convinced consumers of the value of owning the film in a premium format.

HIGHLY COMMENDED - Star Wars Skywalker Saga The Walt Disney Company

What the Judges said:

With such an iconic franchise the Disney team faced the challenge of appealing to core Star Wars fans who may already own the titles on disc, ensuring the new release delivered unique elements and inspired fans to purchase and add to their collection. The entire campaign was well structured and supported by a strong budget, and ultimately the Disney team delivered a huge ROI on their investment.

HIGHLY COMMENDED - The Lord of the Rings Trilogy (4K Ultra HD Release) WarnerMedia

What the Judges said:

The Warner Bros. team faced head-on the challenge that the Lord of the Rings trilogy has been released on Blu-ray before, with an ambitious campaign for the release of the new 4K UHD boxset. Appealing to a huge existing fan base, the judges scored the Warner Bros. team highly on the execution of the media and PR campaign, and particularly enjoyed the detail put into the new packaging, reaching out to fans who may already own multiple versions of the films already.

WINNER - Bloodshot – Sony Pictures Home Entertainment

What the Judges said:

The judges all agreed that Sony’s Bloodshot campaign stood out from the crowd in every way. Embracing an insight-led strategy, the campaign was fully inclusive and flowed across all formats, from digital to 4K UHD. Creatively the campaign excelled, with the fan-art activity engaging with the key audiences perfectly and appealing to both comic fans as well as action lovers. With such thorough strategic thought behind all elements of the activity, the judges were highly impressed with the execution and results.

HIGHLY COMMENDED - A Christmas Gift from Bob Lionsgate UK

What the Judges said:

The Lionsgate UK team lead with a strong strategy for A Christmas Gift with Bob campaign, and a creative collection of activities that included spot on collaborations. Building the campaign around the narrative of the film, the team demonstrated how thoughtful partnerships with CILIP (the UK library and Information Association) and the Big Issue both publicised the film while doing social good, echoing the message of the content. The film pivoted well from their pre-pandemic plans and resulted in a huge increase in ROI over 12 weeks.

COMMENDED - Archive Universal Pictures Content Group

What the Judges said:

The judges marked the Archive campaign highly for Universal Pictures Content Group’s robust strategy, and fantastic use of a small budget. Creative PR activities including a sci-fi quiz with HeyUGuys were standout elements for the judges, driving engagement with consumers during lockdown. With a lack of star talent to help with media coverage and sales, the Universal team changed the creative to perfectly fit the target audience, and the well-rounded campaign enjoyed fantastic results and ROI.

WINNER - The Crown: Season Three – Sony Pictures Home Entertainment

What the Judges said:

The judges agreed that The Crown: Season Three was the clear winner in this category, and delivered a unique response to the challenge of selling a title that is available on Netflix. The Sony Pictures team didn’t replicate strategy used for previous series but used in depth insights to pinpoint the target audience and tailor the campaign to them perfectly. A fresh approach to the PR, which included interviews with the composer on Scala Radio, as well as effective influencer activity, married well with a robust media plan that ensured the campaign cut through any noise made by the Netflix campaign. The punchy creative spin kept the title feeling relevant and contextual with the series, and the combination of all elements allowed Sony to outperform all their benchmarks, including targets set by previous series.

HIGHLY COMMENDED - Strictly Come Dancing: Shirley & Craig's Perfect 10 BBC Studios

What the Judges said:

The BBC Studios team set an ambitious target to outsell their previous Strictly releases and outperform the market decline. The judges appreciated the detail uncovered in BBC Studios’ research, which allowed the team to pursue a new angle from previous years. The digital media campaign delivered solid results and, combined with a fantastic PR campaign and excellent broadcast coverage, the well-rounded campaign delivered great results for the team.

COMMENDED - Top Gear: Motors, Mischief & Mayhem BBC Studios

What the Judges said:

The judges all agreed that BBC Studios’ campaign for Top Gear: Motors, Mischief and Mayhem was top of the range, from start to finish. With excellent situation analysis and knowledge of their target audience, the team made smart choices in revving up the content that particularly appealed to their two biggest key audiences, and driving those elements home throughout the campaign. With a high ROI, the BBC Studios team successfully brought in the family audience and exceeded their sales targets.

JOINT WINNER - Audrey – Universal Pictures Content Group

What the Judges said:

The judges all agreed that Universal Pictures Content Group’s campaign for Audrey was exemplary, embracing the challenge of marketing the title to new audiences after average reviews, while bringing Audrey back into the zeitgeist. With a range of suitably stylish activities including a V&A partnership and work with fashion influencers, the creative choices with key artwork worked wonders, and gave the title a fresh feel which helped distinguish the content from competitors. The judges all agreed that the Universal team nailed every element, from the creative process through to execution.

JOINT WINNER - Les Misérables: The Staged Concert - Universal Pictures Universal Pictures UK

What the Judges said:

Releasing a new edition of a classic musical (already available on home entertainment in various forms) was an exciting challenge for the Universal Pictures team, and one that they met and surpassed, smashing all sales targets by huge margins. The judges all praised the extraordinary campaign that embraced the existing fanbase for the show as well as broadening out the reach with a two-pronged insight-led campaign that drove urgency with the EST release, and reignited interest for the physical release. The highlight of the activity was the huge amount of money raised for charity with this release, which was a perfect example of profit with purpose.

COMMENDED - Finding Jack Charlton Noah Media Group

What the Judges said:

In a category containing incredibly high-quality submissions, the judges all agreed that Noah Media Group’s campaign for Finding Jack Charlton was thoughtful and cleverly crafted. Integrating the darker side of the story in the documentary, the judges thought the artwork for the campaign was striking and deeply authentic, and the instantly recognisable images crossed boundaries, broadening the appeal of the title. The screening strategy was a highlight of the activity, and the donation of a portion of the profits of the film felt appropriate and was expertly handled.


What the Judges said:

A full-service creative marketing agency, OC prides itself on applying a unique flair, passion and expertise to every project. The judges agreed that OC stood out thanks to their tenacious approach across the past year, and the hard work of the growing team is evident across all campaigns they work on. With 15 years in the home entertainment industry, OC are instrumental in the creative success of their clients, who include Sony Pictures Home Entertainment (who supported their entry), describing OC as “an invaluable partner” over the past 7 years.


What the Judges said:

With over 50 years in the entertainment industry, ASG Spark are a global agency specialising in brand design, localisation, activation and print production. The judges applauded ASG’s work across two stand-out products with The Walt Disney Company this year, from concept through to manufacturing; Marvel Studios: The Infinity Saga boxset and Star Wars: The Skywalker Saga boxset. These incredibly complex projects were localised across three platforms, for six languages and with over half a million components manufactured.

COMMENDED - Visual Data

What the Judges said:

Visual Data works with clients of all sizes across the home entertainment industry in content creation, management, and delivery across all platforms, and prides itself on being the only company in the UK that can help deliver content across every aspect of the home entertainment supply chain. Nominated this year by Mercury Studios and StudioCanal, Visual Data had team members working remotely and on site throughout the pandemic to ensure all releases hit their deadlines during extremely busy periods.

WINNER - Trolls World Tour – Universal Pictures UK

What the Judges said:

The judges all agreed that the joyous Trolls: World Tour campaign was the out and out winner in this category. Trolls: World Tour was one of the first PVOD releases of 2020, and the judges were impressed by the way the Universal Pictures team went on to differentiate the title on each format, including an impressive Party Edition in the summer holidays. Showing innovation in the digital strategy, the campaign also featured a fun and creative PR campaign which captured the positivity of the title perfectly. In the context of the pandemic, the much-welcomed positivity woven throughout the campaign delivered impressive results, and high ROI, as well as helping pave the way for PVOD releases to come.

HIGHLY COMMENDED - The Secret Garden Universal Pictures UK

What the Judges said:

The Secret Garden campaign from the Universal Pictures team worked hard to differentiate the physical release from the film’s availability on Sky Cinema, and drive ownership. With a modest budget, the Universal team re-directed focus from in-store activity due to the pandemic’s impact on the UK retail landscape and focussed on an insight-driven media strategy that pushed the film as the must-watch film over the half-term holiday. With a creative strategy that accentuated the British heritage of the story, cast and filmmakers, and select influencer activity to support, the campaign exceeded the internal benchmarks and became Sky Cinema’s biggest home entertainment release ever.

COMMENDED - Saint Maud StudioCanal

What the Judges said:

A huge amount of creative thinking clearly went into StudioCanal’s campaign for Saint Maud, with a clever selection of niche creative executions helping the campaign resonate with the target audience. Innovative ideas including a competition to score a scene from the film, and a compelling video essay, impressed the judges. Supported by a strategic media plan, the activity helped the StudioCanal team surpass every sales target set, despite the challenging pandemic market.

WINNER - A Shaun the Sheep Movie: Farmageddon – StudioCanal

What the Judges said:

All the judges agreed that StudioCanal’s campaign for A Shaun the Sheep Movie: Farmageddon was the standout in this category. The StudioCanal team worked hard across the entire marketing mix and thought of every possible angle to farm the release. While the Shaun the Sheep franchise has a core fan following, the campaign cleverly distinguished the new instalment with clever third party and on-pack promotions, a solid PR campaign, and an innovative Pin Lock element with Amazon, all working together to beast internal sales targets on all SKUs, with the exclusive book bundle selling out in record time.

HIGHLY COMMENDED - The Invisible Man Universal Pictures UK

What the Judges said:

The Universal Pictures team set out to encourage physical ownership of a film that has already been released theatrically as well as in home via PVOD, as well as EST. With a smaller budget than others in the category the judges were impressed by the fantastic return on investment that the campaign generated, and the way that the Universal team broadened the appeal of the film beyond horror fans. The innovative creative was threaded throughout, and the media mix and broad PR campaign helped to achieve an ambitious forecast.

COMMENDED - The Personal History of David Copperfield Lionsgate UK

What the Judges said:

The Lionsgate UK team responded so quickly to the challenges of releasing just prior to a national lockdown period, as well as working to reignite interest in the title after a slightly longer than usual window since the theatrical release. The judges all praised the striking creative materials used throughout the campaign to ensure the title stood out from other period dramas, and the virtual talent access allowed the team to deliver strong PR results.

WINNER - Bad Boys For Life – Sony Pictures Home Entertainment

What the Judges said:

Sony Pictures’ campaign for Bad Boys for Life was the clear winner in this category, with all judges scoring it highly across the board. Harnessing in-depth insights and research, the Sony team were able to strategically evaluate the unique landscape, and structure their campaign around it seamlessly. Highlights of the campaign included a stand-out influencer programme which cleverly integrated TikTok as well as more traditional channels, and a quiz night event with BrewDog. Instead of relying on the obvious physical audience for the title, Sony utilised their insights to target the many new digital consumers in the market, and used an impressive variety of tactics to achieve this in a truly well-balanced campaign.

HIGHLY COMMENDED - Last Christmas Universal Pictures UK

What the Judges said:

In their campaign for Last Christmas, the Universal Pictures team faced the challenge of critical reviews, and re-framing the title to appeal to audiences out outside of the Christmas period. The judges praised the clever artwork changes, as well as the deployment of the budget across dual windows, which paid off enormously, securing fantastic sales results. Activity in March downplayed the festive elements, engaging rom-com fans, and fun additional media and influencer activity in Q4 pushed the feel-good Christmas elements, engaging with a whole new audience.

COMMENDED - Knives Out Lionsgate UK

What the Judges said:

The Lionsgate UK team delivered a smart, stylish campaign for the release of Knives Out, despite the challenge of the UK entering its first national lockdown one week prior to the DVD release. After quickly assessing which planned activities were still viable in the changing market, Lionsgate ran a range of initiatives backed by a solid budget, framing the film as a must-own proposition with a great use of podcasts and social to hit the target audiences.

WINNER - Little Women – Sony Pictures Home Entertainment

What the Judges said:

Sony’s Little Women was the clear leader in this category, with strong scores across all elements. The judges praised the strategically smart campaign, with the planning and set-up well-judged, identifying and targeting the exact target audience precisely across a range of activity. Dialling into a strongly female skewed audience, creative elements included a book cover competition PR activity, as well as unique food and floral brand partnerships which received fantastic support. The Sony team took a risk releasing the title on the same date as Bad Boys For Life but used the male/female interest in each title as an opportunity to market the titles side by side in-store, which paid off completely and helped the title over-convert and deliver fantastic sales.

HIGHLY COMMENDED - Jumanji: The Next Level Sony Pictures Home Entertainment

What the Judges said:

Sony Pictures’ campaign for Jumanji: The Next Level was affected by some of the most challenging timing with Covid-related lockdown restrictions, but the Sony team circumnavigated the unprecedented market cleverly, scaling back initial plans and re-aligning activity to the new release plan. The solid research and testing stood out to the judges, and the audience strategy was excellent. The campaign included some really creative PR activity aimed at the younger segment of their audience, with a UK-wide at-home Easter event, with a lockdown-friendly activity pack for kids and families to enjoy from home.

COMMENDED - 1917 Universal Pictures UK

What the Judges said:

The judges all agreed that the 1917 campaign should be commended for its flexible approach and high return on investment. With a title that had huge critical acclaim, the Universal team planned a release strategy perfectly fit for the target audience, maintaining momentum from theatrical, through to pre-order and beyond to Father’s Day. With a solid PR campaign amended to fit the new pandemic environment, the BAFTA Virtual Masterclass worked really well, alongside father and son influencer activity.

WINNER - March Movie Nights Made Easy – Sony Pictures Home Entertainment

What the Judges said:

With the March Movie Nights Made Easy campaign, Sony elevated a selection of niche digital-only titles by uniting them under one creative banner. With the challenge of marketing titles that may have struggled to cut-through individually, the Sony team managed to bring together the different target audiences with a truly well-rounded campaign and clean, clear creative messaging. The multi-faceted approach included a stand-out PR campaign that generated huge amounts of exposure, clever use of talent access, and a clever PR partnership with Honest Burger. The results spoke for themselves and despite a lean budget, the campaign made a big impact, delivering fantastic sales in tandem with the digital platforms.

HIGHLY COMMENDED - Travel Poster Promotion WarnerMedia

What the Judges said:

The creative elements of the Travel Poster Promotion by WarnerMedia were a true standout element for the judges, who loved the nostalgic and emotive artwork which tapped into a very specific moment during the pandemic and restrictions on travel. The clever choice of films engaged with consumer’s emotions and provided much-needed escapism for home audiences. The challenges of gaining approvals for the new artwork, which moved away from talent and established logos were boldly overcome, and the smaller budget was used strategically to deliver solid results.

HIGHLY COMMENDED - Unforgettable Entertainment OC

What the Judges said:

The OC team impressed the judges with their work on the Unforgettable Entertainment campaign, with clear strategy. Leaning on nostalgia, the judges enjoyed the “rewatch, relive, repeat” tag line, and valued the educational element of the campaign. In the context of the pandemic and national lockdown restrictions, OC over-delivered on their targets, with strong results from this slick and strategic campaign.

WINNER - Prime Video Cinema – Amazon Prime Video

What the Judges said:

With Covid changing the way customers engage with content, Amazon developed a new programme focused on providing early access to the latest releases and a hub for Premium VOD and EST content. The judges all agreed that the consumer insight that underpinned the activity stood out in this category, with the anti-piracy elements of the activity benefitting the wider category, as well as Amazon’s campaign. The innovation shown throughout the initiative was truly impressive, and all the elements came together in a really cohesive way.

HIGHLY COMMENDED - VIP Movie Night In Campaign Sky Store

What the Judges said:

With transactional demand lower during Covid, Sky Store developed their ‘VIP Movie Night In’ campaign to help boost catalogue sales and engage with customers staying at home during lockdown. Working with Jumanji: Welcome to the Jungle and Goosebumps, the Sky Store team worked in partnership with Sony and Sky VIP to surprise customers with a free title to Buy and Keep, at the same time driving awareness of the format, new users and volume for the distributor.

COMMENDED - ASDA Movie Night-In Campaign Sky Store

What the Judges said:

The judges wanted to commend the real innovation shown in the Sky Store ASDA Movie Night-In campaign, using in-store grocery to acquire users to a digital platform. During the activity customers were able to buy a pizza Meal Deal at ASDA and get a free Sky Store rental movie, and the clear customer journey performed well, complimented by strong in-store support and fantastic social reach.

WINNER - Flash Gordon: 40th Anniversary Edition StudioCanal

What the Judges said:

The judges were aligned on the decision to Award StudioCanal Winner in this category, as one of the best entries ever seen in this class. The StudioCanal team poured their hearts and souls into the campaign and, thanks to their fantastic marketing mix, product development and smart use of a smaller budget, they were able to secure outstanding results. The distinctive creative on the packaging helped grab the attention of consumers not as familiar with the title, and an exceptional PR campaign pulled in talent and aligned itself with the Queen soundtrack, to cleverly cash-in on the popularity of the band and broaden the target audience of the film to include music fans.

HIGHLY COMMENDED - Back to the Future: The Ultimate Trilogy Collection Universal Pictures UK

What the Judges said:

In a closely fought category the judges also scored the Back to the Future Collection very highly, commenting that the Universal Pictures team did fantastic work throughout every element of the campaign. This was the first time the popular franchise had been released on 4K UHD and the creative was cleverly tailored to stand out in the UK market. The PR campaign went above and beyond, tying in enthusiastic film talent activity with influencer campaigns leaning on the nostalgia of the beloved films. It was clear that the Universal team dug deep to make this campaign a huge success, and the outstanding sales results speak for themselves.

COMMENDED - Marvel Infinity Saga: Collector's Edition The Walt Disney Company

What the Judges said:

The judges all agreed that the Marvel Infinity Saga: Collector’s Edition stood out from the crowd by positioning itself as a truly unique product in the market. The Walt Disney Company team did a great job across the campaign, which targeted Marvel fans, 4K UHD enthusiasts as well as gifters in the Q4 period. Collaboration with other studios to ensure the full collection was possible enabled the product to be marketed as an aspirational must-own product and generated fantastic sales results.

WINNER - Japanese Artwork Series NBCUniversal

What the Judges said:

The judges all agreed that the Japanese Artwork Series was unforgettable. The truly impressive campaign appealed to a niche but engaged audience, with clever use of research on Reddit to gauge the interest level before working those insights into strategy as part of the planning process. The posters maximised the beautiful creative elements and made sure that the product was a collector’s item. All the judges praised the innovation seen in this campaign, and the passion clearly shown by the NBCUniversal team translated to the highly collectable product that was then rolled out in new territories thanks to its success.

HIGHLY COMMENDED - DreamWorks 25th Anniversary Campaign Universal Pictures UK

What the Judges said:

The Universal team took the opportunity to seize the DreamWorks 25th Anniversary and execute a creatively rich campaign that felt full of energy and appealed to their target audience of families with kids. With a perceived lack of animation heritage compared to other studios, the judges were impressed by the clear, clean messaging that reminded viewers of the many gems in the DreamWorks catalogue. Delivering such high impact and strong results on a small budget, the judges all agreed that the campaign deserved to be Highly Commended.

COMMENDED - Titans of Cult Steelbook Range WarnerMedia

What the Judges said:

The WarnerMedia team set ambitious targets for their Titans of Cult SteelBook range and delivered on those thanks with a well-rounded campaign. With a strong social media campaign, the judges also praised the work done through WarnerMedia’s owned and earned channels. As well as surpassing internal targets, the judges commended the campaign for its fantastic fan engagement, helping to continue to boost interest in high value premium releases.

WINNER - The Digital Messaging Playbook – Sony Pictures Home Entertainment

What the Judges said:

The judges all agreed that the Digital Messaging Playbook from Sony Pictures was a work of true outstanding innovation. With the goal of encouraging increased consistency of language across the industry to grow digital transaction through reduced consumer confusion, the Sony team created an insight-led recommendation of the optimal way to market digital home entertainment formats to consumers. Addressing a major challenge affecting the whole industry by working back from the consumer, the judges were inspired by Sony’s ambition on this project, and the benefits to the whole industry, as well as the potential for future work to continue to align best practice across the industry post-pandemic.

HIGHLY COMMENDED - Lionsgate Live Lionsgate UK

What the Judges said:

In May 2020, Lionsgate created an initiative to boost morale, show support for the film industry and raise money for two deserving charities. Lionsgate Live celebrated the theatrical movie-going experience by streaming some of Lionsgate’s most popular theatrical releases for free for four consecutive Saturdays at 6pm. With an exceptional PR campaign and talent support, the judges were blown away by the impressive detail, agility, and huge amount of work shown by Lionsgate that came together to create a seamless end to end experience that captured the judges’ hearts.

COMMENDED - Dogwoof on Demand Dogwoof

What the Judges said:

Launched in December 2020, Dogwoof on Demand is an innovative on-demand and virtual cinema hybrid platform, dedicated to the very best documentary feature films, series and shorts from around the world. The judges commended the Dogwoof team for their bold move in the market and their ability to move at such pace while delivering solid results. Rather than rushing the platform out in the first wave of the pandemic, Dogwoof took their time to develop a seamless experience and the Q&A feature stood out as a fantastic way of boosting value and democratising cinema.

COMMENDED - Weekly Film Newsletter Strike Media

What the Judges said:

With the goal of making journalists and industry colleagues lives a little simpler throughout the first wave of the pandemic, Strike Media created a newsletter combining release dates and light-hearted industry news distributed to over 15K contacts weekly. The judges commended the initiative as a generous way to provide a valuable service to all sides of the industry, as well as smart leadership by a small business to stay relevant, while creating a sense of community at a time when people were kept apart.

COMMENDED - Wonder Woman 1984 Multi-Buy Campaign Sky Store

What the Judges said:

The first multi-buy campaign of its type in the UK, the Sky Store team wanted to create a point of difference between the PVOD release and EST launch of Wonder Woman 1984 to maximise lifetime sales. Taking the opportunity to work with a franchise with exciting drafting opportunities, the judges commended Sky Store’s targeted approach with their new tool and dynamic pricing capability, noting that the mechanic has real potential to become a game-changer in years to come.

Alex Carter (CEO & Founder, OC Group)

Bobby Dhani (Head of Operations, Elevation Sales)

Ian Foster (MD, International UPHE)

Vicki Geddes (Commercial Manager, BASE, The Industry Trust & The Digital Entertainment Group International)

Wez Merchant (Founder & CEO, Strike Media)

Doug Putman (Putman Investments & Owner, HMV)

Kristin Ryan (Head of Marketing, Home Entertainment, StudioCanal)

Katie Sharp (Film and Music Buying Manager, Tesco)


What BASE said:

Recognising 100 Years on the high street, the 2021 Outstanding Contribution Award is presented to HMV on behalf of BASE members. A consistent champion of physical media, HMV’s success comes from a true passion for product and the consumer experience, creating a shopping experience for the fan that is unmatched on the UK high street. In the past 24 months HMV have successfully navigated an ever-changing retail landscape, emerging into a position of strength with the opening of new stores opening across the country, supported with a powerful ecommerce service and demonstrating why they are a vibrant and viable part of the British entertainment landscape.