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The Judges
Camilla Markham
Global Business Development and Partnerships, Vodafone
Catherine Anderson
Digital Account Director, Media Zoo
Kerry Nortcliffe
Sales Marketing Manager, IMDb
Louise Vaughan
Director of Communications, National Emergencies Trust
Melanie Nicholas
Independent CMO
Andy Anderson
Former Visual Chart/New Release Manager, HMV UK Limited
Barbara Feeney
Trade Marketing Director, Mail Metro Media
Gennaro Castaldo
Director, Communications, BPI
George Goldhagen
Product Marketing Manager, Amazon Prime Video
Jon Sadler
Founder, Magus Films
Katie Baker
Strategy Director, The PLB Group
2022 Awards
Star Wars: The Rise of Skywalker
Star Wars: The Rise of Skywalker saw intergalactic success in 2020, becoming the best-selling title on disc with more than 542K copies sold for The Walt Disney Company. Opening with the largest disc week 1 sales of 2020, the title achieved four concurrent weeks as the leading disc title, and sat in the top 10 best-selling disc titles for 21 weeks across the year. On premium formats the title also flew, as when combined with the Star Wars Skywalker Boxset, the title became the largest value 4K UHD title on record as of the end of 2020.
Prime Video Cinema
What the Judges said: “With Covid changing the way customers engage with content, Amazon developed a new programme focused on providing early access to the latest releases and a hub for Premium VOD and EST content. The judges all agreed that the consumer insight that underpinned the activity stood out in this category, with the anti-piracy elements of the activity benefitting the wider category, as well as Amazon’s campaign. The innovation shown throughout the initiative was truly impressive, and all the elements came together in a really cohesive way.”
VIP Movie Night In Campaign
What the Judges said: “With transactional demand lower during Covid, Sky Store developed their ‘VIP Movie Night In’ campaign to help boost catalogue sales and engage with customers staying at home during lockdown. Working with Jumanji: Welcome to the Jungle and Goosebumps, the Sky Store team worked in partnership with Sony and Sky VIP to surprise customers with a free title to Buy and Keep, at the same time driving awareness of the format, new users and volume for the distributor.”
ASDA Movie Night-In Campaign
What the Judges said: “The judges wanted to commend the real innovation shown in the Sky Store ASDA Movie Night-In campaign, using in-store grocery to acquire users to a digital platform. During the activity customers were able to buy a pizza Meal Deal at ASDA and get a free Sky Store rental movie, and the clear customer journey performed well, complimented by strong in-store support and fantastic social reach.”
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