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The Judges

Camilla Markham

Camilla Markham

Global Business Development and Partnerships, Vodafone

Catherine Anderson

Digital Account Director, Media Zoo

Kerry Nortcliffe

Sales Marketing Manager, IMDb

Louise Vaughan

Director of Communications, National Emergencies Trust

Melanie Nicholas

Independent CMO

Andy Anderson

Former Visual Chart/New Release Manager, HMV UK Limited

Barbara Feeney

Trade Marketing Director, Mail Metro Media

Gennaro Castaldo

Director, Communications, BPI

George Goldhagen

Product Marketing Manager, Amazon Prime Video

Jon Sadler

Founder, Magus Films

Katie Baker

Strategy Director, The PLB Group

2022 Awards

Star Wars: The Rise of Skywalker

Star Wars: The Rise of Skywalker saw intergalactic success in 2020, becoming the best-selling title on disc with more than 542K copies sold for The Walt Disney Company. Opening with the largest disc week 1 sales of 2020, the title achieved four concurrent weeks as the leading disc title, and sat in the top 10 best-selling disc titles for 21 weeks across the year. On premium formats the title also flew, as when combined with the Star Wars Skywalker Boxset, the title became the largest value 4K UHD title on record as of the end of 2020.

Prime Video Cinema

What the Judges said: “With Covid changing the way customers engage with content, Amazon developed a new programme focused on providing early access to the latest releases and a hub for Premium VOD and EST content. The judges all agreed that the consumer insight that underpinned the activity stood out in this category, with the anti-piracy elements of the activity benefitting the wider category, as well as Amazon’s campaign. The innovation shown throughout the initiative was truly impressive, and all the elements came together in a really cohesive way.”

VIP Movie Night In Campaign

What the Judges said: “With transactional demand lower during Covid, Sky Store developed their ‘VIP Movie Night In’ campaign to help boost catalogue sales and engage with customers staying at home during lockdown. Working with Jumanji: Welcome to the Jungle and Goosebumps, the Sky Store team worked in partnership with Sony and Sky VIP to surprise customers with a free title to Buy and Keep, at the same time driving awareness of the format, new users and volume for the distributor.”

ASDA Movie Night-In Campaign

What the Judges said: “The judges wanted to commend the real innovation shown in the Sky Store ASDA Movie Night-In campaign, using in-store grocery to acquire users to a digital platform. During the activity customers were able to buy a pizza Meal Deal at ASDA and get a free Sky Store rental movie, and the clear customer journey performed well, complimented by strong in-store support and fantastic social reach.”

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