London, Monday 20th October 2025 – The British Association for Screen Entertainment (BASE) is delighted to announce Living Things as the official Wellbeing Drinks Sponsor of the 45th Anniversary BASE Awards, taking place on Thursday 13 November at The Roundhouse, London.
This year, guests can expect a drinks experience with a difference as Living Things — the UK’s fastest-growing prebiotic soda brand — brings its gut-loving sparkle to the biggest night in the Home Entertainment calendar.
With five vibrant flavours — Peach & Blood Orange, Lemon & Ginger, Raspberry & Pomegranate, Watermelon & Lime, and Rhubarb & Apple — Living Things offers a refreshing, low-sugar and high-fibre alternative to traditional soft drinks. Each lightly sparkling can is packed with billions of live bacteria and 20% of your daily fibre intake, delivering refreshment that’s both delicious and nourishing.
Made with natural ingredients, Living Things is redefining what a soft drink can be — better for your gut, your body, and the planet.
A brand spokesperson from Living Things, said: “We’re thrilled to partner with the BASE Awards in celebrating the creators and innovators who are shaping the industry. Here’s to enjoying our gut-loving drinks and toasting to an unforgettable evening of creativity!”
Liz Bales, Chief Executive at BASE, added: “The BASE Awards have always been about celebrating creativity, excellence and innovation — and Living Things embodies all three. We love that they’re offering our guests something refreshingly modern and genuinely feel-good. It’s the perfect pairing for a night that’s as much about connection as celebration.”
From reception to after-party, Living Things will keep guests feeling bright, balanced and beautifully hydrated throughout the night — a stylish, health-forward addition to the BASE Awards line-up of premium partners.
